November 15, 2023 • Episode 02

Driving Tremendous Growth For Zaxby’s

St. John worked alongside Zaxby’s founders to grow licensees, new locations, same store comp traffic/sales, and long-term brand value for over 15 years, from 110 locations to 900+, from AUVs of $1.5M to well over $3.5M, and ultimately a historic sale to Goldman Sachs for $2B. This is the story of St. John's incredible adventure working with Zaxby's marketing leadership, licensees, operations and communities to create fan fanatics, strong local roots, breakthrough innovation and a tremendous return on the investment value for all stakeholders.