We flip the traditional “top down” marketing pyramid to a “store back” model, leveraging data science to unlock hidden opportunities for brand growth.
Store-level growth plans influencing strategy, product focus, budget allocation, menu daypart emphasis, messaging and promotional offers.
Make promotional and budgeting decisions based on individual store characteristics, maximizing saliency and minimizing waste.
Develop store-specific programs based on current operational and promotional performance to increase traffic, average check and same store comp sales.
Leverage loyalty transactions and/or credit card data to establish guest profiles, unlocking enhanced segmentation, targeting and prospecting opportunities.
We know the considerations for CMOs continue to increase
exponentially — more competitors, more points of sale, more
media channels, more available data — but the expectations of leading with strategic clarity and delivering growth remain constant.
At SxS, we combine individual store transactions, as well as business and market considerations, to provide single-store, market and system road maps to drive the business forward. Our plans help you and your agencies put learning into play, focusing your messages and efforts on the right products, dayparts, days of week and offers to drive growth.
Gain insights in advance of annual planning.
Identify specific opportunities to address stalled growth (SSCS, store traffic, average check).
Assess and address challenging stores and markets for both short and long term opportunities.
Provide insights for the highest-sales stores looking at capacity, menu mix, average check and additional daypart growth opportunities.
Leverage transactional data to determine the potential of product and price strategies, store-by-store, market-by-market.
Gain additional understanding of your customers and segment them based on loyalty and/or purchase behavior.
Support franchisees with individualized store plans to drive sales, address local challenges, and support the long term brand value for their investment.
SxS is led by a team of experienced restaurant marketers who have decades of experience developing and growing brands across the QSR, Fast Casual, and Casual Dining spectrum.