May 07, 2025 • Episode 11

Effective Creative Sells A Story & Delivers on KPIs

Jenifer Harmon, EVP St. John & Store By Store, and Jen Domaradzki, ACD St. John, discuss creative storytelling, work that moves the audience and drives intent and sales for restaurant brands like Zaxby's and Metro Diner, as well as state agencies like the Florida Lottery and Florida Prepaid College Board. Effective creative delivers solid KPI performance.